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BUSINESS TO BUSINESS MARKETING; The second edition offers many new additions

Source :
Management Compass. June 1, 2011
Publication Year :
2011

Abstract

IN this edition of Business-to-Business Marketing, important new themes have been addressed, without removing anything important, and without significantly extending the length of the book. So, what specific improvements can [...]

Subjects

Subjects :
Business-to-business advertising -- Case studies
Business, general

Details

Language :
English
Database :
Gale General OneFile
Journal :
Management Compass
Publication Type :
Periodical
Accession number :
edsgcl.258034854

Tools

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