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Retailers not matching user demand for mobile selling

Authors :
Shields, Ronan
Source :
New Media Age Online. June 1, 2011
Publication Year :
2011

Abstract

Byline: Ronan Shields UK retailers are failing to keep up with consumer demand for mobile commerce services, according to a Direct Marketing Association study. Its poll of 3,900 consumers found [...]

Subjects

Subjects :
eBay Inc.
Retail industry -- Surveys
Selling -- Surveys
Computer services industry -- Surveys
Marketing research -- Surveys
Computer services industry
Advertising, marketing and public relations
Mass communications
Direct Marketing Association -- Surveys

Details

Language :
English
ISSN :
13647776
Database :
Gale General OneFile
Journal :
New Media Age Online
Publication Type :
Periodical
Accession number :
edsgcl.257797752

Tools

Authors Abstract Subjects Details