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The Body Shop gets closer to mass market in India: the Body Shop CEO tells GCI magazine about the company's expansion plan for India, as well as how the company is continuing to connect with Indian consumers
- Source :
- Global Cosmetic Industry. March, 2011, Vol. 179 Issue 2, p22, 3 p.
- Publication Year :
- 2011
-
Abstract
- The iconic British skin care brand and retailer The Body Shop has set its sights on India with a fresh approach, helping it get closer to the country's consumers and [...]
- Subjects :
- Dabur India Ltd. -- Growth -- Ethnic market
L'Oreal S.A. -- Growth -- Ethnic market
Toiletries industry -- Ethnic market -- Growth
Cosmetics industry -- Ethnic market -- Growth
Periodical publishing -- Ethnic market -- Growth
Skin care products -- Ethnic market
Pharmaceutical industry -- Ethnic market -- Growth
Company growth
Business
Pharmaceuticals and cosmetics industries
Subjects
Details
- Language :
- English
- ISSN :
- 15239470
- Volume :
- 179
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Global Cosmetic Industry
- Publication Type :
- Periodical
- Accession number :
- edsgcl.252289814