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The Body Shop gets closer to mass market in India: the Body Shop CEO tells GCI magazine about the company's expansion plan for India, as well as how the company is continuing to connect with Indian consumers

Authors :
Bhattacharya, Priyanka
Source :
Global Cosmetic Industry. March, 2011, Vol. 179 Issue 2, p22, 3 p.
Publication Year :
2011

Abstract

The iconic British skin care brand and retailer The Body Shop has set its sights on India with a fresh approach, helping it get closer to the country's consumers and [...]

Details

Language :
English
ISSN :
15239470
Volume :
179
Issue :
2
Database :
Gale General OneFile
Journal :
Global Cosmetic Industry
Publication Type :
Periodical
Accession number :
edsgcl.252289814