Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition

MLA

Reimann, Martin, et al. “Toward an Understanding of Industry Commoditization: Its Nature and Role in Evolving Marketing Competition.” International Journal of Research in Marketing, vol. 27, no. 2, June 2010, p. 188. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.250819053&authtype=sso&custid=ns315887.

APA

Reimann, M., Schilke, O., & Thomas, J. S. (2010). Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition. International Journal of Research in Marketing, 27(2), 188.

Chicago

Reimann, Martin, Oliver Schilke, and Jacquelyn S. Thomas. 2010. “Toward an Understanding of Industry Commoditization: Its Nature and Role in Evolving Marketing Competition.” International Journal of Research in Marketing 27 (2): 188. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.250819053&authtype=sso&custid=ns315887.