The effect of individualism on private brand perception: a cross-cultural investigation

Subjects

Subjects :

Cross-cultural studies -- Analysis
Customer satisfaction -- Analysis
Individual differences -- Influence
Brand choice -- Influence
Advertising, marketing and public relations

Details

Language :

English

ISSN :

07363761

Volume :

27

Issue :

4

Database :

Gale General OneFile

Journal :

Journal of Consumer Marketing

Publication Type :

Academic Journal

Accession number :

edsgcl.248541637