How does the web make you feel? Exploring the positive digital native rhetoric

Subjects

Subjects :

Consumer behavior -- Analysis
Online shopping -- Market research
Emotions -- Analysis
Online shopping
Marketing research
Advertising, marketing and public relations
Business

Details

Language :

English

ISSN :

0267257X

Volume :

26

Issue :

13-14

Database :

Gale General OneFile

Journal :

Journal of Marketing Management

Publication Type :

Periodical

Accession number :

edsgcl.248457412