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Marketing behind the headlines
- Source :
- Marketing News. Dec 30, 2010, Vol. 44 Issue 16, p18, 2 p.
- Publication Year :
- 2010
-
Abstract
- Successful marketing campaigns inspired by 2010 news events in the United States are discussed. American National Red Cross has made use of a new text-to-donate service following the Haiti earthquake. Toyota Motor Sales USA Inc., on the other hand, has set up a recall site following its recall of around 2.3 million vehicles for faulty accelerator pedals.
Details
- Language :
- English
- ISSN :
- 00253790
- Volume :
- 44
- Issue :
- 16
- Database :
- Gale General OneFile
- Journal :
- Marketing News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.246698252