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Factors influencing the foreign entry mode of Asian and Latin-American banks
Factors influencing the foreign entry mode of Asian and Latin-American banks
- Source :
- The Service Industries Journal. Nov-Dec, 2010, Vol. 30 Issue 13-14, p2351, 15 p.
- Publication Year :
- 2010
-
Abstract
- A study was conducted to examine 7041 Asian and Latin-American bank branches from 1999 to 2005. Findings indicate that these banks are market seekers, but Latin American Banks are not customer followers. Asian banks tend to establish low-control entry modes to avoid uncertainty because of greater cultural distance.
Details
- Language :
- English
- ISSN :
- 02642069
- Volume :
- 30
- Issue :
- 13-14
- Database :
- Gale General OneFile
- Journal :
- The Service Industries Journal
- Publication Type :
- Periodical
- Accession number :
- edsgcl.245325192