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Work IT out

Authors :
Levy, Piet
Source :
Marketing News. Nov 30, 2010, Vol. 44 Issue 15, p6, 1 p.
Publication Year :
2010

Abstract

Advice on how to bridge the communication gap between marketing and information technology (IT) departments are presented. Marketers should join IT discussions to learn more about IT. Establishing rapport with IT colleagues is also recommended.

Subjects

Subjects :
Business enterprises -- Social aspects
Business enterprises -- Human resource management
Company personnel management
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
00253790
Volume :
44
Issue :
15
Database :
Gale General OneFile
Journal :
Marketing News
Publication Type :
Periodical
Accession number :
edsgcl.244053204

Tools

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