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2010 MEDIA VANGUARD AWARDS; Walmart on Facebook

Source :
Advertising Age. November 29, 2010, Vol. 81 Issue 42, p0035.
Publication Year :
2010

Abstract

MARKETER-AS-MEDIA-SPOTLIGHT/ BEST NATIONAL RETAILER SOCIAL-MEDIA STRATEGY facebook.com/walmart Unlike a lot of brands that simply show up on Facebook-because every big marketer feels like they have to be there-Walmart shows up [...]

Details

Language :
English
ISSN :
00018899
Volume :
81
Issue :
42
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.243382705