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Nintendo: Japan's brand story of the decade

Authors :
Aaker, David
Akutsu, Satoshi
Source :
Marketing News. Oct 30, 2010, Vol. 44 Issue 13, p12, 1 p.
Publication Year :
2010

Abstract

Advice on how businesses should improve branding using Nintendo's brand strategy as basis are offered. Businesses should avoid competing on high-technology innovation. Targeting of a broader market is also recommended.

Subjects

Subjects :
Nintendo Company Ltd. -- Marketing
Consumer electronics industry -- Marketing
Marketing -- Management
Marketing -- Methods
Company marketing practices
Company business management
Consumer electronics industry
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
00253790
Volume :
44
Issue :
13
Database :
Gale General OneFile
Journal :
Marketing News
Publication Type :
Periodical
Accession number :
edsgcl.242434280

Tools

Authors Abstract Subjects Details