How a much-ballyhooed advertising idea failed to fly and enrich hopeful investors

Subjects

Subjects :

On-Line Media Inc. -- Management
Advertising -- Innovations
Business
Business, general

Details

ISSN :

01932241

Database :

Gale General OneFile

Journal :

The Wall Street Journal Western Edition

Publication Type :

News

Accession number :

edsgcl.2418559