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Hollywood looks to apps and games to offset film costs
- Source :
- The Financial Times. Nov 8, 2010, 22
- Publication Year :
- 2010
-
Abstract
- travel & leisure Hollywood studios are turning towards mobile applications and casual online games to increase the effectiveness of their blockbuster movie marketing campaigns, thus creating a revenue stream that [...]
Details
- Language :
- English
- ISSN :
- 03071766
- Database :
- Gale General OneFile
- Journal :
- The Financial Times
- Publication Type :
- News
- Accession number :
- edsgcl.241492610