Untapped potential: seeking library donors among alumni of distance learning programs

In recent years, decreases in higher education budgets have forced academic libraries to rely more heavily on philanthropy in order to operate or expand collections. Alumni are the most obvious potential donors to an academic library. Many alumni recognize the library as part of their higher education experience and are happy to give to the library. For many institutions with distance learning programs, a growing number of alumni have never been to campus or have rarely visited but they may use and appreciate library services. However, few academic libraries have attempted to tap this source of potential donors. This article examines the possibilities of soliciting donations from graduates of distance learning programs who were users of library resources. KEYWORDS alumni library programs, distance learning alumni, library management, philanthrapy DOI: 10.1080/01930826.2010.488597