Wal-Mart: getting back to growth old guard vs. change agent conflict and the impact on growth

Authors :: Brotspies, Herbert
Sellani, Robert J.
Source :: Journal of the International Academy for Case Studies. April, 2010, Vol. 16 Issue 3, p35, 10 p.
Publication Year :: 2010
Abstract: CASE DESCRIPTION The primary subject of the case is the development of a marketing strategy for Wal-Mart to improve 'same store' U.S. sales growth during 2006-07. Wal-Mart must identify new [...]

Subjects :: Wal-Mart Stores Inc. -- Marketing
Wal-Mart Stores Inc. -- Management
Strategic planning (Business) -- Study and teaching
Strategic planning (Business) -- Case studies
Company marketing practices
Company business management
Law

Tools