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The secret life of focus groups: Robert Merton and the diffusion of a research method

Authors :
Lee, Raymond M.
Source :
American Sociologist. June, 2010, Vol. 41 Issue 2, 115-141
Publication Year :
2010

Subjects

Subjects :
Methodology -- Analysis
Focus groups -- Evaluation
Marketing research -- Methods
Sociologists -- Works
Sociology and social work

Details

Language :
English
ISSN :
00031232
Volume :
41
Issue :
2
Database :
Gale General OneFile
Journal :
American Sociologist
Publication Type :
Periodical
Accession number :
edsgcl.234280954

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