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Changes in social values in the United states, 1976-2007: 'self-respect' is on the upswing as 'a sense of belonging' becomes less important

Authors :
Gurel-Atay, Eda
Xie, Guang-Xin
Chen, Johnny
Kahle, Lynn Richard
Source :
Journal of Advertising Research. March, 2010, Vol. 50 Issue 1, p57, 11 p.
Publication Year :
2010

Abstract

Changes in the social values in the U.S. from 1976-2007 are examined in a national survey that tackles main demographic variables. Findings show that self-respect is regarded with the greatest importance, followed by warm relationships and self-fulfillment, while sense of belonging diminished in all age groups.

Details

Language :
English
ISSN :
00218499
Volume :
50
Issue :
1
Database :
Gale General OneFile
Journal :
Journal of Advertising Research
Publication Type :
Periodical
Accession number :
edsgcl.223263227