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Insight - US: MillerCoors plans brand spend to lift beer sales
- Source :
- just-drinks.com. February 11, 2010
- Publication Year :
- 2010
-
Abstract
- Byline: Chris Mercer MillerCoors is planning to formally launch draft-beer kegs of Miller Lite and Coors Light in the US off-trade as it looks to boost beer sales in a [...]
- Subjects :
- Company business planning
Beer -- Planning
Subjects
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- just-drinks.com
- Publication Type :
- Periodical
- Accession number :
- edsgcl.218670541