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Make your own news: strategic planning, storytelling and clear messages have always worked to point us forward. They will do so in the digital era too
- Source :
- Communication World. January 1, 2010, Vol. 27 Issue 1, p22, 5 p.
- Publication Year :
- 2010
-
Abstract
- Today's digitally driven information revolution is creating a new-world business model. Organizations large and small are finding they can simply bypass mainstream media to communicate their news, in their way, [...]
- Subjects :
- Internet videos -- Usage
Strategic planning (Business)
Journalists -- Technology application
Business communication -- Technology application -- Methods
Electronic news gathering -- Social aspects
Online social networks -- Usage
Technology application
Business, general
Business
Human resources and labor relations
Subjects
Details
- Language :
- English
- ISSN :
- 07447612
- Volume :
- 27
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Communication World
- Publication Type :
- Periodical
- Accession number :
- edsgcl.216179955