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Return engagement: improving exhibitor retention rates

Authors :
Slaton, Hunter R.
Source :
Meetings & Conventions. Nov, 2009, Vol. 44 Issue 11, p69, 4 p.
Publication Year :
2009

Abstract

Trade show organizers are giving out discounts and easing payment rules in order to retain exhibitors as the number of exhibiting companies fall in the second quarter of 2009. Other organizers are working with contractors to reduce exhibitor set-up and tear-down costs.

Details

Language :
English
ISSN :
00258652
Volume :
44
Issue :
11
Database :
Gale General OneFile
Journal :
Meetings & Conventions
Publication Type :
Periodical
Accession number :
edsgcl.214634733