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A storm over a teacup: droughts in tea-growing regions have pushed prices up, hitting volume sales, and coffee sales remain static. Will big budget ad campaigns make any difference

Authors :
West, Tracy
Source :
Grocer. Sept 12, 2009, Vol. 232 Issue 7922, p53, 10 p.
Publication Year :
2009

Abstract

[ILLUSTRATION OMITTED] The weather has a lot to answer for. Its impact on the hot beverages market is huge. In the UK, our dreary summer meant people were drinking more [...]

Details

Language :
English
ISSN :
00174351
Volume :
232
Issue :
7922
Database :
Gale General OneFile
Journal :
Grocer
Publication Type :
Periodical
Accession number :
edsgcl.213601712