Some aspects of customer satisfaction and customer loyalty

Implementation of total quality management requires accurate methods of measurement. Possible models include a microeconomic correlation of client satisfaction to company profit and budget, which can provide proportional responses in customer satisfaction per allocation of resources or each unit of budgetary change. Managerial control of these parameters can result in a cost-efficient balance.
Introduction Customer satisfaction has been dealt with for some time by marketing theorists. An example of this is Fornell (1992), who has introduced a complete model of the customer satisfaction [...]