Going steady

Once seafood items are introduced on the menu it is important to keep these offerings and to expand the selection. Promotions such as buffets and eat-all-you-can offerings as well as radio and television spots and word-of-mouth referrals are important aspects of keeping customers interested and happy. The restaurant servers also play pivotal role not only in promoting dishes but also in getting feedback from diners.
NOW THAT YOU'VE INTRODUCED SEAFOOD TO YOUR CUSTOMERS, HOW DO YOU KEEP THEM INTERESTED? For Bob McDevitt, vice president of marketing for Raleigh, N.C.-based Golden Corral, 'fun' is the operative [...]