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Capturing the dynamics of in-process consumption emotions and satisfaction in extended service transactions

Authors :
Dube, Laurette
Morgan, Michael S.
Source :
International Journal of Research in Marketing. Oct, 1998, Vol. 15 Issue 4, p309, 12 p.
Publication Year :
1998

Abstract

The trends in consumption emotions, boosting positive and reducing negative emotions, and satisfaction may be designed with statistical confidence. The model displayed a superb capacity to forecast retrospective global judgments. Individual gender and contextual health status conditions prompted the trends in emotions. In-process satisfaction judgments bore no marked effect on trends in either positive or negative emotions.

Details

ISSN :
01678116
Volume :
15
Issue :
4
Database :
Gale General OneFile
Journal :
International Journal of Research in Marketing
Publication Type :
Academic Journal
Accession number :
edsgcl.21070743