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Capturing the dynamics of in-process consumption emotions and satisfaction in extended service transactions
- Source :
- International Journal of Research in Marketing. Oct, 1998, Vol. 15 Issue 4, p309, 12 p.
- Publication Year :
- 1998
-
Abstract
- The trends in consumption emotions, boosting positive and reducing negative emotions, and satisfaction may be designed with statistical confidence. The model displayed a superb capacity to forecast retrospective global judgments. Individual gender and contextual health status conditions prompted the trends in emotions. In-process satisfaction judgments bore no marked effect on trends in either positive or negative emotions.
Details
- ISSN :
- 01678116
- Volume :
- 15
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- International Journal of Research in Marketing
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.21070743