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Legal and ethical issues of the corporate blogosphere

Authors :
Strother, Judith B.
Fazal, Zohra
Millsap, Melinda
Source :
IEEE Transactions on Professional Communication. Sept, 2009, Vol. 52 Issue 3, p243, 11 p.
Publication Year :
2009

Abstract

Several studies are conducted to explain the various benefits, as well as the legal and ethical risks that are associated with the corporate blogosphere, which is commonly used as a marketing tool. Various guidelines for better and more effective blogging are also presented.

Subjects

Subjects :
Weblogs -- Usage
Organizational communication -- Management
Work environment -- Evaluation
Company business management
Business
High technology industry
Literature/writing

Details

Language :
English
ISSN :
03611434
Volume :
52
Issue :
3
Database :
Gale General OneFile
Journal :
IEEE Transactions on Professional Communication
Publication Type :
Academic Journal
Accession number :
edsgcl.210681763

Tools

Authors Abstract Subjects Details