Can off-licences fight back? Yes they can, says Peter Cripps. But they will have to raise their games dramatically if they are to start clawing back share from the supermarkets and making money once again

[ILLUSTRATION OMITTED] Off-licences are in the fight of their lives to avoid a 'long, lingering death,' one booze retail boss admitted frankly to The Grocer last week. His pessimism is [...]