Segmenting purchasers of organisational professional services: a risk-based approach

A new framework for accounting for risk was considered using the practice of businesses of engaging the services of professional consultants such as accountants, attorneys, and market research agencies. The framework considers the risk entailed in the use of professional services and the potential for uncertainty in their results. The ability of risk-based segmentation to determine risk factors can prove to be an invaluable tool for vendors and clients of organizational professional services.