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- Source :
- ADWEEK Eastern Edition. July 13, 1998, Vol. 39 Issue 28, p26, 1 p.
- Publication Year :
- 1998
-
Abstract
- Deutsch * IKEA Tapping into the emotions connected with small domestic disasters to drive people to IKEA. 'Americans aren't shopping for furniture the way they used to.' That was troubling [...]
Details
- ISSN :
- 01992864
- Volume :
- 39
- Issue :
- 28
- Database :
- Gale General OneFile
- Journal :
- ADWEEK Eastern Edition
- Publication Type :
- Periodical
- Accession number :
- edsgcl.20923128