The influence of salesperson selling behaviors on customer satisfaction with products

Authors :: Goff, Brent G.
Boles, James S.
Bellenger, Danny N.
Stojack, Carrie
Source :: Journal of Retailing. Summer 1997, Vol. 73 Issue 2, p171, 13 p.
Publication Year :: 1997
Abstract: For over a decade, customer satisfaction has received increasing attention in marketing (e.g., Churchill and Surprenant, 1982; Oliver and Swan, 1989a; Westbrook and Oliver, 1991). Previous research on major retail [...]

Subjects :: Selling -- Research
Sales personnel -- Beliefs, opinions and attitudes
Customer relations -- Research
Customer satisfaction -- Research
Retail industry
Beliefs, opinions and attitudes
Research

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