Turning sales into science: it's a question almost as old as commerce itself: is selling an art or a science? For years, technology companies have been trying to transform the former into the latter. And for years, the results have largely been disappointing

Think of those as Sales 1.0. WE'RE NOW IN THE ERA OF SALES 2.0 Your bottom line may never be the same REMEMBER THE BAD OLD DAYS of sales-oriented technology? [...]