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Incentive plan home runs

Authors :
Gerson, Vicki
Source :
Bank Marketing. April, 1998, Vol. 30 Issue 4, p38, 5 p.
Publication Year :
1998

Abstract

Financial institutions are developing incentive schemes for their employees and their customers. Employee-targeted incentives boost sales and improve morale while customer-oriented incentives encourage loyalty. In establishing incentive packages, banks should observe simplicity, set realistic goals, define their objectives, establish a specific measurement or target goal, consider cost considerations, offer valuable rewards, and determine timeframe. Guidelines for setting employee targets and customer targets are discussed.<br />Have customers you want to do more business with? Have prospects you want to make loyal customers? Have employees you want to set new sales records? Well, haven't you heard [...]

Details

ISSN :
08883149
Volume :
30
Issue :
4
Database :
Gale General OneFile
Journal :
Bank Marketing
Publication Type :
Periodical
Accession number :
edsgcl.20792280