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Incentive plan home runs
- Source :
- Bank Marketing. April, 1998, Vol. 30 Issue 4, p38, 5 p.
- Publication Year :
- 1998
-
Abstract
- Financial institutions are developing incentive schemes for their employees and their customers. Employee-targeted incentives boost sales and improve morale while customer-oriented incentives encourage loyalty. In establishing incentive packages, banks should observe simplicity, set realistic goals, define their objectives, establish a specific measurement or target goal, consider cost considerations, offer valuable rewards, and determine timeframe. Guidelines for setting employee targets and customer targets are discussed.<br />Have customers you want to do more business with? Have prospects you want to make loyal customers? Have employees you want to set new sales records? Well, haven't you heard [...]
Details
- ISSN :
- 08883149
- Volume :
- 30
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Bank Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.20792280