A balancing act for private brands: in a shopper-centered landscape, more private labels are vying with national brand names for shelf space

Source :: Chain Store Age. August-Sept, 2009, Vol. 85 Issue 8-9, p16A, 1 p.
Publication Year :: 2009
Abstract: Spurred by penny-pinching consumers, 2008 saw a 9.3% increase in private and value labels compared with a 4.5% rise for name brands. Hundreds more private-label items have flooded onto shelves [...]

Subjects :: Private labeling -- Forecasts and trends
Private labeling -- Usage
Department stores -- Labeling
Department stores -- Services
Brand name products
Market trend/market analysis
Business
Retail industry

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