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The World: New York - CBS changes price strategy for Super Bowl ads
- Source :
- Campaign. August 7, 2009, 14
- Publication Year :
- 2009
-
Abstract
- CBS, the US TV broadcaster, is to change the way it prices the ad slots for its Super Bowl XLIV broadcast in February. Rather than approaching media agencies with an [...]
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.205211191