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What's good for General Motors is good for TV
- Source :
- Broadcasting & Cable. April 13, 1998, Vol. 128 Issue 15, p23, 5 p.
- Publication Year :
- 1998
-
Abstract
- Philip Guarascio, marketing and advertising vice president for General Motors' North American operations, has a $2.1 billion advertising budget. Over time, he says, that budget may shrink as the company [...]
Details
- Language :
- English
- ISSN :
- 10686827
- Volume :
- 128
- Issue :
- 15
- Database :
- Gale General OneFile
- Journal :
- Broadcasting & Cable
- Publication Type :
- Periodical
- Accession number :
- edsgcl.20511100