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Measurement and Evaluation of Satisfaction Processes in Retail Settings

Authors :
Oliver, R.L.
Source :
Journal of Retailing. Fall, 1981, Vol. 57, p25-48
Publication Year :
1981

Subjects

Subjects :
Consumers -- Psychological aspects
Consumers -- MARKETING
Retail industry

Details

ISSN :
00224359
Volume :
57
Database :
Gale General OneFile
Journal :
Journal of Retailing
Publication Type :
Periodical
Accession number :
edsgcl.2050897

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Authors Abstract Subjects Details