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VENDORS HELP SUPPLY THE SIZZLE MAKERS SHARE THE BURDEN OF CREATING EXCITING IN-STORE ENVIRONMENTS

Authors :
Lee, Georgia
Rosemary Feitelberg
Source :
WWD. April 16, 1998, Vol. 175 Issue 72, p14S, 1 p.
Publication Year :
1998

Abstract

They could just complain about how miserable activewear departments look, but instead, activewear makers are pitching in. Manufacturers are working more closely with department and sporting goods stores, lobbying for [...]

Details

ISSN :
01495380
Volume :
175
Issue :
72
Database :
Gale General OneFile
Journal :
WWD
Publication Type :
Periodical
Accession number :
edsgcl.20507014