Back to Search
Start Over
YouTube ad-serve play opens it up to Big Media content players; FreeWheel test could draw CBS, Warner, up ad ante past 9% mark
- Source :
- Advertising Age. July 27, 2009, Vol. 80 Issue 26, 3
- Publication Year :
- 2009
-
Abstract
- Byline: MICHAEL LEARMONTH After years of playing mostly aloof to the concerns and dramas of Hollywood and New York, YouTube is showing a new flexibility with Big Media as it [...]
- Subjects :
- CBS Broadcasting Inc. -- Contracts
YouTube L.L.C. -- Contracts
Warner Bros. Entertainment Inc. -- Contracts
Mass media industry -- Contracts
Broadcasting industry -- Contracts
Video production companies -- Contracts
Contract agreement
Advertising, marketing and public relations
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 80
- Issue :
- 26
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.204920711