Unravelling concealed cognitive structures: generalized linear modeling of hierachical value maps

Subjects

Subjects :

General linear models -- Usage
Consumer behavior -- Research
Advertising, marketing and public relations
Business
Business, international

Details

Language :

English

ISSN :

14707853

Volume :

51

Issue :

4

Database :

Gale General OneFile

Journal :

International Journal of Market Research

Publication Type :

Academic Journal

Accession number :

edsgcl.204782449