Commercializing nascent technology: the case of laser diodes at Sony

The mixture of higher product complexity and shorter technology lifecycles conveys that commercializing nascent technologies is likely to play a more important role in new product development. In Sony's commercialization of laser diodes, coordination is promoted between research and development by using internal research symposia and technology expositions. The company expedites technology commercialization by moving project team members from research to development and making those members be responsible for implementation.