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The nostalgia boom: why the old is new again

Authors :
Naughton, Keith
Vlasic, Bill
Grover, Ronald
Source :
Business Week. March 23, 1998, Issue n3570, p58, 7 p.
Publication Year :
1998

Subjects

Subjects :
Volkswagen of America Inc. -- Marketing -- 00107014
Nostalgia -- Economic aspects
Marketing -- Analysis
Motion picture remakes

Details

ISSN :
00077135
Issue :
n3570
Database :
Gale General OneFile
Journal :
Business Week
Publication Type :
Periodical
Accession number :
edsgcl.20397552

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Authors Abstract Subjects Details