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Optimal television schedules in alternative competitive environments
- Source :
- European Journal of Operational Research. Feb 1, 1998, Vol. 104 Issue 3, p451, 23 p.
- Publication Year :
- 1998
-
Abstract
- Network-television-scheduling problems were formed as integer programs under three distinct competitive environments, namely myopic, Nash competitive and cooperative. It was established that there are considerable gains to maximization and that those gains are not greatly reduced by competition. A regression was developed to predict show-part ratings for each of the likely days and time slots.
Details
- ISSN :
- 03772217
- Volume :
- 104
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- European Journal of Operational Research
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.20346512