Waiting in the wings

Children born since 1980 are already fostering new marketing trends for retailers. Called Generation Y, these individuals are more streetwise and racially diverse than their parents' generation, and are less concerned with gender-specific roles. Marketers are therefore featuring models of all races and both genders. Having grown up with computers, Generation Y is also driving the expansion of the computer-related products market.
Fifty-five million Americans currently under the age of 18 are going to have a huge impact on the political, cultural and economic life of our country in the 21st century. [...]