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Estimating the worth of product characteristics
- Source :
- Journal of the Market Research Society. October 1997, Vol. 39 Issue 4, p559, 12 p.
- Publication Year :
- 1997
-
Abstract
- Introduction The concern of this paper is with one of the 4Ps - product. We provide results on how consumers value the characteristics of a product. The method employed is [...]
- Subjects :
- Regression analysis -- Methods -- Research -- Usage
Product development -- Research -- Methods -- Usage
Television sets -- Product development -- Usage
Scanning devices -- Usage -- Product development
Advertising, marketing and public relations
Business
Time to market
Usage
Research
Methods
Product development
Subjects
Details
- Language :
- English
- ISSN :
- 00253618
- Volume :
- 39
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Journal of the Market Research Society
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.20224453