Back to Search
Start Over
Digest seeks special buys; acquisition, growth of niche titles key to publisher's recovery plan
- Source :
- MEDIAWEEK. January 12, 1998, Vol. 8 Issue 2, p8, 2 p.
- Publication Year :
- 1998
-
Abstract
- Acquisition, growth of niche titles key to publisher's recovery plan The Reader's Digest Association is going through one of the most difficult periods in its 75-year history. The company, which [...]
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 8
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- MEDIAWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.20166569