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Scottish Courage widens its appeal

Authors :
Dennis, Mike
Source :
Super Marketing. Dec 5, 1997 Issue 1302, p18, 1 p.
Publication Year :
1997

Abstract

Scottish Courage Brands may move all its beers into widemouthed cans if a trial it is running on McEwan's Export in Scotland proves to be a success. Wide-mouthed cans are [...]

Subjects

Subjects :
Scottish Courage Brands -- Product development
Brewing industry -- Product development
Beer -- Packaging
Advertising, marketing and public relations
Business

Details

ISSN :
02614251
Issue :
1302
Database :
Gale General OneFile
Journal :
Super Marketing
Publication Type :
Periodical
Accession number :
edsgcl.20162455

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Authors Abstract Subjects Details