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What's in a name?: APPL shops find success with name-dropped gifts
- Source :
- Souvenirs, Gifts, and Novelties. May, 2009, Vol. 48 Issue 4, p134, 5 p.
- Publication Year :
- 2009
- Subjects :
- Museum stores -- Product enhancement
Museum stores -- Marketing
Souvenirs (Keepsakes) -- Names
Souvenirs (Keepsakes) -- Marketing
Gifts -- Marketing
Gifts -- Names
Gift stores -- Marketing
Gift stores -- Product enhancement
Product enhancement
Company marketing practices
Business
Retail industry
Travel industry
Subjects
Details
- Language :
- English
- ISSN :
- 00384968
- Volume :
- 48
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Souvenirs, Gifts, and Novelties
- Publication Type :
- Periodical
- Accession number :
- edsgcl.201405348