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Customer satisfaction is not enough; brand image and great dealer services cannot overcome a product deficit
- Source :
- Automotive Industries. December 1997, Vol. 177 Issue 12, p23, 1 p.
- Publication Year :
- 1997
-
Abstract
- Brand image and great dealer services cannot overcome a product deficit. For many years auto companies have tried valiantly to boost customer satisfaction for their brands at the dealership level. [...]
Details
- Language :
- English
- ISSN :
- 10994130
- Volume :
- 177
- Issue :
- 12
- Database :
- Gale General OneFile
- Journal :
- Automotive Industries
- Publication Type :
- Periodical
- Accession number :
- edsgcl.20087419