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Unilever begins 'Holy Grail' test of mobile coupons

Authors :
Lavallee, Andrew
Source :
Globe & Mail (Toronto, Canada). May 29, 2009, B7
Publication Year :
2009

Abstract

Byline: ANDREW LAVALLEE TECHNOLOGY Unilever begins 'Holy Grail' test of mobile coupons WALL STREET JOURNAL STAFF Seeking to marry a ubiquitous device with a time-tested marketing technique in a sour [...]

Subjects

Subjects :
Unilever Group -- Planning -- Marketing
Consumer goods industry -- Planning -- Marketing -- Usage
Cellular telephones -- Usage
Coupons (Retail) -- Usage
Company marketing practices
Company business planning
Wireless telephone
Wireless voice/data device
General interest
News, opinion and commentary

Details

Language :
English
ISSN :
03190714
Database :
Gale General OneFile
Journal :
Globe & Mail (Toronto, Canada)
Publication Type :
News
Accession number :
edsgcl.200766201

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Authors Abstract Subjects Details