The '09 Dodge Ram: a better truck for tougher times: pickup trucks accounted for more than 55% of the U.S. market in 2004, now they account for less than 45%. And Chrysler is going straight into that market with its all-new, full-size Ram

In 2004, Chrysler tasked its full-size truck team to come up with the next Dodge Ram full-size pickup, the one that would be launched in '08 as an '09 model. [...]