FMI 20th anniversary: the Food Marketing Institute has successes to celebrate and challenges to overcome as it enters its third decade of service

An overview of the Food Marketing Institute's (FMI) history and current activities is presented. When the organization was founded, in 1977, the food retailing industry needed to better communicate its message to government, consumers and the media. In 1997, the FMI continues to protect food retailers and help them determine merchandising directions.
In the beginning, there was miscommunication. The Food Marketing Institute here, which celebrates its 20th anniversary this year was formed from two predecessor organizations at a time when the food [...]